How to build a personal brand when you can't choose what to focus on.

Updated: Nov 3

This week on my socials, I decided to talk about personal branding for people with too many talents and can't choose which one to focus on. From the reactions, I realized that a lot more people struggle with this but we fail to admit it and rather go with the general advice: Pick ONE thing, focus and get known for it.

The truth is, that is a great advice if we are being honest but the struggle is that for people like me who have many talents, interests and passions, it's rather difficult to choose just one thing. We end up leaving it, thinking that we would be missing out on the other things we have left on the back burner.

I believe the problem is not in either using all talents or choosing one thing; it has more to do with how we communicate it without confusing people or even ourselves.

All my life, I have struggled with the question; "what do you want to do for a career?", not because I don't know what I want to do. I have tried so many things and I know for sure I don't want to work in a hospital, neither do I want to be a lawyer. The real problem is how I can combine all that I want to do into a lifelong career and do it well.

As a Brand Strategist (currently 😀), contrary to popular beliefs, I believe multi-talents can build a personal brand with all of their talents. Though I haven't cracked it yet (because I have been focusing on the ONE thing), there are different ways we can build our brands with confidence even though it's not popular.

I am still figuring it out so this is more like me sharing with you my experience.

How do you build a personal brand as a multi-talent?

1. Combine

A brand is basically, a perception in people's minds, how people think of you. I find it contradictory when we are told to not care about what others think of us yet we are all trying so hard to be liked. If a brand is people's perception of you, it means that no matter what you do, they are going to form different impressions depending on their experience with you.

What I'm driving at is that, you don't have to go with the popular beliefs that you need to be known for one thing. I find people so unique and complex to be boxed into just one thing. On my LinkedIn page, I talk about branding for startups, education, personal branding, product design (sometimes) and other things in between. If done consistently, you would know me for that and it wouldn't matter anymore if you were confused in the beginning or not. That's how branding works.

You define what you want the world to see and know about you!

Your many interests, skills and passions give you an edge and that makes you different which can't be replicated by anyone else.

2. Separate

There are those special people who are just multitasking geniuses. I mean, most of us are but for me when it comes to business, I can't multitask. I have tried it and it didn't work. If you are unlike me, you could separate all your passions and interests into separate businesses or even without monetizing them and still share them with the world.

I also think you could work with organisations and/or other people to practice your other skills while you focus on the ones you can handle by yourself. For example you could have a 9-5, a side hustle doing something else and join a nonprofit doing another thing.

It's definitely possible so don't restrict yourself!

3. Create your own narrative!

I think this explains itself. I would like to know how you have created your own narrative.

It's great to build a brand around one thing and be known for just that; I actually respect that, but if you are not built that way, the greatest thing you can do for yourself and the world is by embracing yourself with all of your interests, passions and talents.

Dare to be different and stand out!

I'd love to know your thoughts. Please share in the comments.