Croimo is a fintech brand that accelerates the way money moves across communities by enabling francophone Africans to unlock endless possibilities.
Brand Strategist & Designer
Goal of the branding project
The goal of this project was to clarify Croimo's brand message and identity, design a brand that is innovative, modern, fun and speaks to users' needs. Also, we wanted to provide a clear direction for the startup in terms of defining its ideal user, differentiation and the main solutions that it seeks to provide its users.
To achieve these goals, we asked some questions:
How do we design an identity that puts community first?
How do we create our message in a way our people will understand and can relate to?
How do we show that we care about our people's well-being genuinely?
How do we design a brand that embraces modernity and simplicity without compromising on security?
Fintech for good
The purpose of Croimo is to inspire the future of innovation with its users and enable them to unlock endless possibilities.